How do I become a recognised expert?

Why the new mainstream media is key to brand engagement

Gone are the days of an omni channel customer experience. Brands that engage are communicating with their audiences and potential audiences across a multitude of channels – channels that get them closer than ever to the consumer. Channels that build trust, that demonstrate authenticity and a transparent, consistent set of brand values are where we […]

What does media training cover?

So you’re thinking about doing some media training? Maybe you’ve decided to invest in professional media engagement, or maybe you want to DIY your own media? Either way, media training is one of the smartest investments you will make in terms of building your brand awareness and communication skills. But not all media training programs […]

What kind of results can I expect from being in the media?

What kind of results can I expect from being in the media? I often get asked about my own media journey, and the things I experienced as a business owner, as a result of doing regular media. Here are the top three things I noticed: 1. AUDIENCE: I noticed that my audience became broader – […]

How small business can influence big media

How small business can influence big media One of the many hurdles for small- and micro-business owners is that they feel they aren’t big enough to be a voice for their industry. It can seem as though it’s the loudest voice and the people with the most money and support that gets the invitation to […]

Why do media training?

Why get media training? If you’ve ever marvelled at the confident and calm way many experts, CEOs, politicians and sportspeople deal with media, you can almost bet your bottom dollar they’ve been trained. For top athletes, actors, musicians and nearly all performing artists, media training and coaching is a critical part of being successful in […]

Creating a standout personal brand

As a strategist that deals frequently with personal brands, on one hand I couldn’t be happier that more and more businesses are catching onto the importance of investing in their personal brand.

Four tips for success in the media

So you’re thinking about getting into the media? You may already be an industry leader and now want to make a difference or spread a message, but you’re not sure where to start to make sure you’re ‘media-ready’ and make that impact on a larger scale. Putting yourself forward to act as a spokesperson or […]